The CMS technology has swept the entire IT arena with its remarkable stride and the advent of innumerable content management systems that has proved to be the final nail in the coffin. The market today is filled with an array of solutions and applications that allow users to manage content in a streamlined manner. Of all these CMS, however, there is one system that has been proving its worth time and again. This is none other than Drupal.
Drupal has become the developer's pet ever since its advent into the web arena. More and more website owners are also opting for Drupal development services for the numerous benefits that it has at its disposal. Drupal based applications offer high functionality and incomparable scalability. It is, however, the SEO friendly aspects of Drupal that make it a favored choice. Drupal web development offers several ways to improve the incoming web traffic on your website. Here are some modules integrated in Drupal CMS that can help you take the SEO of your Drupal website to an advanced level:
Google Analytics Module: Setting up Google Analytics is the most essential step towards improving the SEO of your website. This module enables you to set up an Analytics account for your website. Using this account you can check the progress of your optimization process. It will give you a sneak peek in the traffic statistics that are key essential for your site.
Global Redirect Module: Sometimes your website has two different URL's with same content published on them. Google reciprocates this as a spamming attempt which consequently gives your website a shady look. This module helps you in fixing these URL's by redirecting them on the actual page, thus making your website Google friendly.
Pathauto Module: In Drupal web development, as you create a webpage, it is automatically assigned with a URL that reads- "http://www.example.com/node/5". Such URL's are not very user-friendly. The Pathauto module creates human readable URLs, for instance- "http://www.example.com/page/post-name". Such URLs can be easily comprehended by the visitors and also play a vital role in improving the search engine ranking for your website.
Page Title Module: Page Title is the text that is displayed at the top of your webpage that helps the users to identify what information that particular page contains. This module enables you to set tag title which is an essential component of SEO. Moreover, this module allows you to eliminate the default page title assigned by Drupal which is not very search engine friendly in itself.
XML Sitemap Module: A sitemap is very essential from SEO point of view. It allows search engines to easily scan the links and content available on the website. As name suggests, this module automatically creates a sitemap for your website. This sitemap is in sync with the guidelines that are available on sitemap.org. It facilitates the search engines to keep their search results updated.
Drupal development services come coupled with these and many other such in-built modules enhance your website from SEO perspective.
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